Welcome to The Matrix Group
For 25 years, The Matrix Group has been the quality source for Marketing Research in Lexington, Kentucky. We are a full service research company, providing quantitative, qualitative, and custom research services.
Our market has a population of 479,198, which ranks 115th among major metropolitan areas in the United States. Its demographic profile provides a well-balanced representation of the United States population.
Featured Service: Usability Testing
Usability is a quality attribute that assesses how easy user interfaces are to use.
Usability is defined by 5 quality components:
- Learnability
- Efficiency
- Memorability
- Errors
- Satisfaction
Click the button below to find out how usability testing with The Matrix Group
can benefit you.
More
What We Can Do For You:
- Quantitative Research
- We provide a full line of quantitative research services, including online, mobile, phone, and mail surveys, as well as data processing, analysis, and reporting.
- Qualitative Research
- We have a state-of-the-art focus group facility, and provide a full line of qualitative research services, including focus group hosting and moderating, as well as field and recruiting services.
- Custom Services
- Our custom research services include product and website usability testing, strategic marketing plans, marketing & merchandising services, and regional and national project management.
