Welcome to The Matrix Group

 For 25 years, The Matrix Group has been the quality source for Marketing Research in Lexington, Kentucky. We are a full service research company, providing quantitative, qualitative, and custom research services.

Our market has a population of 479,198, which ranks 115th among major metropolitan areas in the United States. Its demographic profile provides a well-balanced representation of the United States population.


Our Lexington
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Featured Service: Usability Testing

Usability is a quality attribute that assesses how easy user interfaces are to use.

Usability is defined by 5 quality components:

  • Learnability
  • Efficiency
  • Memorability
  • Errors
  • Satisfaction

Click the button below to find out how usability testing with The Matrix Group
can benefit you.

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What We Can Do For You:

Quantitative Research
We provide a full line of quantitative research services, including online, mobile, phone, and mail surveys, as well as data processing, analysis, and reporting.
Qualitative Research
We have a state-of-the-art focus group facility, and provide a full line of qualitative research services, including focus group hosting and moderating, as well as field and recruiting services.
Custom Services
Our custom research services include product and website usability testing, strategic marketing plans, marketing & merchandising services, and regional and national project management.
The Matrix Group Inc., Market Research & Analysis, Lexington, KY Featured Market Research Companies Authorized FocusVision Facility