The Matrix Group provides additional services to maximize our client's marketing efforts including marketing and merchandising services, and regional and national project management services.

In today's competitive and volatile marketplace, a strategy that is based on a thorough examination of your business inclusive of competition, market position, market share, demographics, emerging technology, media and cultural trends is essential for survival.

Our research-based approach to marketing strategy development focuses on defining your goals and objectives, your position in the marketplace and the development of strategies for market segmentation, pricing, distribution, promotion, and marketing and advertising.

The result is a custom-designed strategic marketing plan that addresses your challenges, enhances your business strengths and helps you seize the opportunities that await you.

Event Marketing and Research
•  In-store sampling
•  Trade shows, meetings & conventions
•  Mobile sampling

Merchandising
•  Store audits
•  Point-of-sale and point-of-purchase placement
•  Product resets

Mystery Shopping
•  Quality control monitoring
•  Customer satisfaction tracking

Using our network of market research partners developed over the course of two decades of conducting national studies, The Matrix Group has the capability to field studies in most major and mid-size markets throughout the United States. We regularly conduct both quantitative and qualitative studies and tests from the east coast to the west coast, and in most major markets inbetween.

Our project team can handle every aspect of your research project, including:

•  Multiple market facility arrangements
•  Questionnaire and screener composition
•  Coordination of printing and mailing
•  Writing project instructions and conducting briefings
•  Recruiting
•  Management and oversight of data collection
•  Troubleshooting and resolution of problems in the field
•  Financial management of the project